“I’m not living a normal life for a 24-year-old,” Alix Earle admits with a laugh, reflecting on her whirlwind schedule. The social media star spoke between the Vogue World event and rehearsals for “Dancing With the Stars,” where she placed second after a fiery freestyle performance scored perfectly by judges. Based temporarily in LA for the show, Earle embraced the pressure: “It’s been really fun just getting to wake up and dance every day. I’ve been loving it!”
Earle first gained fame in 2022 with candid “Get Ready With Me” TikToks, breaking away from overly curated influencer aesthetics. “I always lead with transparency,” says the “Hot Mess” podcaster. “Things are a disaster sometimes—those moments make us human.” Her authenticity resonates across her 13 million followers, particularly when discussing her acne struggles. After posting unfiltered skin during a breakout, messages poured in from fans thanking her for boosting their confidence. “That always brings tears to my eyes,” she shares. “It means the most.”
Known for bold fashion choices—like a daring Tom Ford dress at the VMAs—Earle prioritizes personal joy over trends. “If I love an outfit, it’s right. If I want to hide, maybe not.” Her instincts paid off with Frame’s “Alix” skinny jeans, which sold out twice at launch—a testament to the “Alix Earle effect.” Partnerships with brands like Carl’s Jr. and Sports Illustrated followed, alongside investments in SipMargs and Poppi sodas.
Beyond social media, the New Jersey native champions philanthropy. She founded a scholarship for marketing students at the University of Miami, where she graduated in 2023, and volunteers through her group Serving in Heels. “It’s different than writing a check,” she says of the meal-prepping initiative. Earle also stays close to her four siblings, crediting her tight-knit family for grounding her.
Though she’s eyeing acting after “DWTS” ignited her passion for performance, Earle remains focused on connection. “People say we’re best friends—that’s the goal.” Between dance rehearsals, business ventures, and inspiring fans, she’s embraced her spotlight: “I love it. It’s only brought good things.”