Kendall Jenner shared a series of provocative photos on Instagram Sunday, posing in lingerie and a thong while lounging on rumpled white bedsheets in a beach-inspired setting. The images, captured by photographer Cameron Hammond, featured Jenner on a bamboo-framed canopy bed and floral armchair, contrasting with winter storms affecting much of the U.S. at the time.
The post garnered nearly 5 million likes within 24 hours, drawing enthusiastic reactions from celebrity friends like Hailey Bieber, who commented “Exactly!”, Gigi Hadid (“Perfect🔥”), and Justine Skye (“WOOOOOOOOOOHOOOOO”). Hammond, known for his sultry collaborations with Jenner, previously photographed her for the 2024 FWRD summer campaign during her tenure as creative director. His portfolio also includes similarly bold work with Hailey Bieber, Candice Swanepoel, and Sara Sampaio.
The weekend also saw other models making waves: Bella Hadid wore Jean Paul Gaultier’s revealing 2001 Soleil cutout dress during a yacht outing, while Kylie Jenner had styled the same archival piece more conservatively for her 26th birthday in 2023. The post sparked speculation about whether Kendall might borrow from her sister or friends’ fashion choices next.