The only definitive way to determine if a business concept is a success or a failure is through rigorous testing. Many aspiring business owners get stuck in the planning phase, wasting precious time and capital. This habit contradicts the famous advice from LinkedIn co-founder Reid Hoffman: “If you are not embarrassed by the first version of your product, you’ve launched too late.”
To help entrepreneurs move past the ideation stage, Mike Mayer, the Co-Founder and Co-CEO of the air care brand Windmill, has developed ten affordable strategies to validate business ideas. Mayer, a Wharton graduate and former Venture for America fellow, has successfully scaled Windmill into a major brand stocked by retailers like Home Depot and Lowe’s.
On Wednesday, February 19, at 3 p.m. ET, Entrepreneur+ will host an exclusive live session with Mayer. During this call, attendees will learn how to:
* Secure candid feedback from acquaintances and strangers. * Use online forums, reviews, and competitor analysis to find market gaps. * Utilize landing pages and “proxy brands” for rapid testing. * Network with industry experts for professional guidance at no cost. * Master smarter prototyping to pivot quickly and avoid expensive errors.
This event is available exclusively to Entrepreneur+ subscribers. Non-members can gain access to this event and additional premium content by signing up for $5. Registered participants will receive email reminders leading up to the live session to ensure they don’t miss the opportunity to learn from one of today’s leading product innovators.