Soho House, the pioneering private members’ club, is revoking hundreds of memberships across its high-profile U.S. locations—including New York, West Hollywood, and Miami Beach—amid fierce industry competition. Sources indicate the club is removing members who “no longer mirror its creative profile” as it transitions back to private ownership in a $2.7 billion deal, backed by investors like Ashton Kutcher after delisting from the NYSE.
The purge targets a diverse range of members rather than a specific demographic, focusing on overall “quality” alignment with the brand’s ethos. Founded in London, Soho House reshaped New York’s private club scene in 2003 with its sleek Meatpacking District outpost, offering a modern alternative to traditional venues like the Harvard Club. However, newer rivals such as Casa Cipriani, San Vicente Bungalows, and Aman have since challenged its dominance, while aging facilities led to perceptions of decline.
Recent renovations aim to rejuvenate the brand: Soho House West Hollywood refreshed its reception, garden, and lounge areas, introducing exclusive dinners by chef Nancy Silverton and live performances like Jeff Goldblum’s jazz sets. New York and Miami Beach locations also underwent upgrades, with Soho Beach House’s revamp timed for Art Basel Miami Beach.
Membership now costs $5,800 annually (excluding Malibu access) with a $1,000 registration fee reimbursed as credits. The cuts echo a 2010 move when Soho House expelled corporate-leaning members to preserve its creative identity. The club declined to comment.