LoveShackFancy, the fashion label famous for its whimsical pastels and floral prints, is revealing a darker side with its new “Noir Nights” collection. While founder Rebecca Hessel Cohen is currently synonymous with ultra-feminine pinks, she recently shared that her younger self almost exclusively wore a “uniform” of black mini-skirts and blazers during her twenties in New York City.
The brand’s shift toward sugary aesthetics began after the birth of Cohen’s first daughter, eventually attracting a massive celebrity following including Jennifer Lopez, Sofia Richie, and Emma Roberts. However, Cohen is now returning to her roots by introducing an eveningwear line dominated by midnight hues and contrasting ivory pieces.
The “Noir Nights” collection captures the brand’s romantic essence through a moodier lens, designed for nightlife in global hubs like Paris, Los Angeles, and New York. Despite the monochromatic palette, the garments maintain the brand’s intricate DNA, featuring vintage-inspired lace, tiered tulle, sequins, and crystal embellishments. Textures play a major role in the lineup, with velvet, faux leather, and tweed elevating the gothic-glam aesthetic.
Key pieces from the new collection include:
- Serendipity Lace Maxi Halter Dress: A sophisticated floor-length gown.
- Ganette Velvet Mini Dress: A plush, shorter silhouette for evening events.
- Icarus Pinstriped Jacket: Tailored outerwear featuring delicate lace accents.
- Callaia Tulle Mini: A voluminous, dreamy halter dress.
- Viviette Feather Mini Skirt: A playful, textured piece designed for movement.
- Pendine Velvet Military Jacket: A structured statement piece with vintage flair.
By blending the brand’s signature “fantasy” style with edgy, dark tones, Cohen offers a versatile wardrobe for the “LoveShackFancy girl” who wants to maintain her feminine charm after the sun goes down.