Sydney Sweeney has introduced the second collection of her lingerie brand, Syrn, through a playful photoshoot featuring a vintage Americana theme. The 28-year-old actress is pictured in various domestic scenes—mowing lawns, watering topiaries, and posing among rose bushes—while modeling sheer lace lingerie against backdrops of picket fences and bright skies. Photographer Frances O’Sullivan captured the campaign, which highlights Syrn’s new “Romantic” line, a softer contrast to the brand’s debut “Seductress” collection of satin corsets and garter belts released in January.
Titled “Somewhere Only We Know,” the latest collection includes pieces like the Forget Me Not Unlined Balconette Bra ($59), available in band sizes 30–42 and cup sizes A–G; the Spellbound Lace Tee ($54); the Private View Lace Bodysuit ($79); and the Sweetest Lil’ Thing Mid Rise Thong ($19). Syrn categorizes its designs into four themes—Seductress, Romantic, Playful, and Comfy—with most items priced under $100 and offered in 44 sizes.
Sweeney founded the brand after facing challenges with ill-fitting bras during her youth, revealing she developed DD breasts in sixth grade and disliked the available options. The launch follows Syrn’s successful debut collection, which sold out within hours after its announcement, aided by a viral stunt where bras were draped across the Hollywood Sign.