Michael Rubin’s annual Fanatics Super Bowl Party drew an elite crowd to San Francisco’s Pier 48 on Saturday, becoming one of the weekend’s most exclusive events. NFL icon Tom Brady was among the first to arrive, joined by New England Patriots owner Robert Kraft, New York Giants player Cam Skattebo, and Cincinnati Bengals quarterback Joe Burrow.
The A-list guest list expanded to include influencer Alix Earle, singer J Balvin, athletes Odell Beckham Jr. and Dwight Howard, actor Jamie Foxx, and TV host Gayle King. Fanatics CEO Rubin noted the Patriots’ Super Bowl presence made curating the high-profile guest list “really easy,” joking about the upcoming game: “We’re going to have the best party ever today, and then the Patriots are going to win tomorrow.”
Inside, Jay-Z mingled in a VIP section near the stage, while Machine Gun Kelly chatted with Kevin Costner, and Kendall Jenner—fresh from a Fanatics Sportsbook ad—posed with Kraft. Attendees like Zac Efron, Sofía Vergara, Jon Bon Jovi, and Kevin Hart enjoyed performances by Cardi B (who rallied guests with shots), SZA, Travis Scott, Ciara, 21 Savage, Don Toliver, Chase B, and Nelly and Ashanti.
The star-studded event preceded Super Bowl LX, where the New England Patriots faced the Seattle Seahawks. Bad Bunny headlined Apple Music’s halftime show, promising “a huge party” where fans need only “dance from the heart.” Green Day opened the ceremony, with pre-game acts from Charlie Puth, Brandi Carlile, and Coco Jones. The game aired live on NBC, Peacock, Telemundo, and Universo.