Tom Brady showcased a rare $500,000 blue ceramic Audemars Piguet Royal Oak Perpetual Calendar watch while attending Super Bowl LX on Sunday. The retired New England Patriots quarterback shared a closeup of the luxury timepiece on his Instagram Stories, pairing it with an emoji. The entire watch, released in 2022, features a cobalt ceramic case, bezel, bracelet, and a matching Grande Tapisserie dial with white gold hour markers. Secondary market prices for the model reach around $479,000.
Brady wore the watch while watching his former team lose to the Seattle Seahawks and had previously debuted it at the Fanatics Super Bowl party, coordinating it with a midnight blue Tom Ford jacket. Earlier that night, he was seen at a private event with influencer Alix Earle. Before the game, Brady joined fellow Super Bowl MVPs Joe Montana and Peyton Manning for an on-field tribute during Green Day’s pregame performance.
Known for his taste in high-end watches, Brady sold 21 pieces from his collection for $9 million at a Sotheby’s auction in late 2025, including a custom Audemars Piguet Royal Oak Flying Tourbillon that fetched $720,000. He recently sported a $285,000 diamond-and-sapphire Patek Philippe Aquanaut Luce at the NFC Championship Game.
Meanwhile, halftime performer Bad Bunny wore a $75,700 Audemars Piguet Royal Oak Self-Winding watch in yellow gold with a green malachite dial during his show.