Madonna stars in a provocative new Dolce & Gabbana campaign for the fragrance The One, celebrating its 20th anniversary. The 67-year-old singer wears lingerie in the ad alongside two younger men, showcasing bold scenes that include sketching a nude model and a suggestive bedroom sequence featuring blindfolds and intimate moments. The campaign promotes two new scents: The One Eau de Parfum Intense and The One for Men Parfum.
The video opens with Madonna in a plunging black minidress, flanked by the men, and transitions to her sketching one as he poses nude. Later scenes show the trio engaging in a risqué display with lace lingerie and dramatic gestures.
This follows Madonna’s recent lingerie-themed Christmas photoshoot, where she posed with her 29-year-old boyfriend, Akeem Morris, and her 13-year-old twin daughters, Stella and Estere. For the festive shoot, she paired satin corsets with fishnets and thigh-high stockings, while family-friendly images featured a lace-trimmed white nightgown. She playfully captioned the photos, “Santa wants to know… have you been naughty or nice?”